Skip to main content

Promotion of Music in Uganda

 According to Jones, A.M (1954), traditional music has remained popular with rural communities and Uganda has a plethora of distinctive instruments, which can also be heard in contemporary popular music. The most notable record labels like Black Market Records and international organisations such as Singing Wells and Selam from the UK have been working to promote regional and traditional music in Uganda. Currently, the above organizations have been specializing in field-recording in rural areas. Their initial projects were aimed at helping the localization of hip-hop, though they have recently been facilitating capacity building work (audio production, copyright knowledge) through the support of Swedish International Development Cooperation Agency (SIDA). Some UK labels have picked up on obscure but cool local music scenes and some of Uganda’s music could fill this niche and find a route to international markets. These styles could include Larakaraka music from Gulu or Bukusu Music from the North East Mbale region. Alongside Kandongo Kamu, another native popular music is Kidandali. In their contemporary forms they are both fused with reggae and ragga.


Ugandan pop musicians have used radio and television to promote their music. Others have held concerts and others performing their music at events like weddings and other kinds of parties. With the coming of the internet, they used social media to promote their music. These avenues also helped then earn money. However, most Ugandan musicians haven't yet embraced digital distribution of their music. The Covid-19 pandemic reached in Uganda and affected the way of music promotion and distribution and saw musicians embracing the use of the internet to promote and distribute their music. Musicians like Desire Luzinda, Navio, Iryn Namubiru, Bobi Wine, Gabriel K, Jose Chameleone and promotion managements like Bryan Morel Publications, Ivan Jay Music Promoter, and Fezah are changing the way of holding concerts and instead of having revelers physically at the venue, they held online concerts and their fans streamed their performances live and others broadcast them on television afterwards.

Comments

Popular posts from this blog

New single: Creative Talents featuring Tyani Wicky with a new banga called "Fake lover".

WATCH VIDEO HERE In the ever-evolving landscape of the music industry, there's a new sonic revelation that demands your attention and resonates with the complexities of modern relationships. "Fake Lover," the latest release by the dynamic duo Creative Talents featuring the soulful vocals of Tyani Wicky, is a breath of fresh air that transcends musical boundaries. Produced by the exceptionally talented Dan Kaiser, this track is destined to leave an indelible mark on your playlist. Creative Talents, consisting of two immensely gifted male artists, has been making waves with their distinctive sound and thought-provoking lyrics. Their music is more than just notes and beats; it's an emotional journey that listeners willingly embark upon. Managed by the forward-thinking record label, Ivan Jay Music, Creative Talents has found the perfect platform to share their musical prowess with the world. The pulsating beats of "Fake Lover" are a testament to Creative Talents...

All You Need to Know About Independent Music

Independent music (often referred to as indie music or indie) is music produced independently from commercial record labels or their subsidiaries, a process that may include an autonomous, do-it-yourself approach to recording and publishing. The term indie is sometimes used to describe a genre (such as indie rock and indie pop), and as a genre term, "indie" may include music that is not independently produced, and many independent music artists do not fall into a single, defined musical style or genre and create self-published music that can be categorized into diverse genres. The term ‘indie’ or ‘independent music’ can be traced back to as early as the 1920s after it was first used to reference independent film companies but was later used as a term to classify an independent band or record producer.