Ivan Jay Music Promoter and Management Uganda

The MTN Pulse Cypher allows new and undiscovered talent to showcase their abilities in an online Hip-Hop rap battle and this year, it has been elevated to another level. With the winner taking home UGX2million, the second and third walk away with UGX1.5million and UGX1million respectively.Organized by UG Hip-Hop Awards with support from MTN and co-sponsors including Mountain Dew, Pulsers are required to download the MTN Pulse Cypher beat from the MTN Pulse microsite, record a one-minute video of themselves rapping to the beat and then upload the video on Instagram or Twitter and tag MTN with the hashtag #MTNPulseCypher. It is based on these submissions that judges will select the top 10 contenders who will face-off in the MTN Pulse studio to later inform the choice of the top 5 finalists whose videos will be shared online for voting by the public. In last year’s newest category, the Cypher Challenge, Charles Ameto’s rap video had the highest engagements thus making him the first-ever w...