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What to Share on TikTok for fast Growth as an Artist 2022

Ok so admittedly, this one is a little bit subjective.


what content to share on TikTok

Based on your genre, your fan base (or the fan base you’re looking to build on TikTok), your overall social ‘voice’, and generally how comfortable you feel on camera, it may take a little bit of time to develop your go-to style of content. As mentioned above: experimentation is a good thing! Read more on TuneCore Artists who’ve gone through trial and error as they began to share their music on TikTok.

As you begin to get acquainted with the app, you’ll find that some of the most successful videos shared by TikTok users (artists and amateurs alike) involve dancing, lip synching, participation in popular ‘challenges’ or contributing content pertaining to a trending hashtag, and ‘story’ style skits/scenes.

Additionally, the ability to collaborate with other users and artists — specifically, the ‘Duet’ feature — is a popular choice that you can look into as you build your base. If you’re a little late to the party, try connecting with artists you know and see if a collaboration would be a fun idea for both audiences.

HOW OFTEN TO SHARE ON TIKTOK

TikTok is just like any other social media platform in that you should always be thinking about the cadence and frequency of your sharing habits. Additionally, as an artist, it’s important to acknowledge your ‘fun, engaging content’ : ‘promotional content’ ratio.

Generally speaking, as you experiment and get comfortable with the app, posting 3-5 videos per week is recommended. You may get to the point where you’ve found your TikTok groove and feel confident in posting daily. This is another opportunity to research other artists in your genre and get a sense of how much is ‘too much’.

FINAL THOUGHTS

Have fun! With each new hot social media app that emerges, as an artist you can truly use it twofold: to promote your music and showcase your personality. Both of these actions can help you build a fanbase, and when you make your songs available on TikTok, you increase the chances of being heard, discovered, and even going viral.

Stay consistent, provide quality content, and find your voice.


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